Sir Richard Branson presents this biographical account as a series of chapters with advisory headings reminiscent of the works of Dale Carnegie. Born into a family who appear to possess a genetic predisposition towards adventure and success, we are presented with an amazing account of sheer grit, courage and determination, constantly culminating in an ongoing story of success which currently speaks for itself. With both parents business orientated, we learn in particular of the maternal influence on his childhood. Dyslexic and perceived to be a low achieving reader at school, very much to his credit, there’s no self fulfilling prophesy going on with him. From the beginning he worked his way round it and by the age of fifteen he’d produced ‘Student’ magazine, the start of this success story. I found this to be a particularly interesting read for Richard Branson’s relaxed persona has always given me the impression of easy achievement. Not so! This charismatic man has struggled, borrowed, taken huge risks and fought to get to where he is today. For me, he’s a breath of fresh air! From such an early age this book shows how he has refused to be constrained by bureaucracy, consensus and expectation, always believing in himself to find a way to achieve his goals. There are lessons to be learned from this book, for Branson allows only the positive to drive him forward. With that comes fun and the ability to let go of his own ego in order to listen to others. As his business life unfolds so does the recreational side. The sheer guts and determination of this man is truly amazing and one is left with the feeling he greatly deserves the success he’s fought so very hard for. I certainly found this book to be inspirational, for Branson offers much sound advice. However for those seriously seeking a self-help book in the Carnegie style, because it is basically biographical, some may find the bottom rungs of the ladder missing with regard to the advice strategy. For me this book sits somewhere between the two genres. Whilst he does acknowledge most of us have to factor in the inevitability of life’s limitations, he would have been well placed to expand his advice with regard to achieving simpler goals, which would, one feels, have better justified the title. However, this is a short, ‘Quick Reads’ book which worked very well for me. It is well written, succinct and easy to understand, offering a valuable insight into the life of an incredible man who makes one feel very proud to be British!
Publisher: Virgin Books 2006 (imprint of Ebury Publishing – A Random House Group Company)
ISBN 9780753510995
Reviewer: Margaret Henderson Smith
Copyright: all rights reserved








